Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
The day you sign a client is the day you start losing them.
Inspiration of Startupquote
Advertising is found in societies which have passed the point of satisfying the basic animal needs.
MARION HARPER Jr.
Nobody reads ads. People read what interests them. Sometimes it’s an ad.
“Don’t tell my mother I work in an advertising agency, she thinks I play piano in a whorehouse.”
“In advertising not to be different is virtually suicidal.”
“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.”
“Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.”